{"id":7374,"date":"2018-12-06T12:53:32","date_gmt":"2018-12-06T12:53:32","guid":{"rendered":"http:\/\/127.0.0.1\/mdb\/?post_type=portfolio&#038;p=5326"},"modified":"2024-07-24T09:31:44","modified_gmt":"2024-07-24T09:31:44","slug":"expressi-coffee-pods","status":"publish","type":"portfolio","link":"https:\/\/milliondollarbranders.com\/portfolio\/expressi-coffee-pods\/","title":{"rendered":"EXPRESSI"},"content":{"rendered":"<p><strong>THE CHALLENGE:<\/strong> EXPRESSI Coffee Pods approached MDB to launch their brand both online and offline in all Aldi stores throughout Australia.<\/p>\n<p><strong>THE SOLUTION:<\/strong> MDB created an online experience that showcased each coffee pod in it&#8217;s own unique way. When the customer clicked on the coffee pod flavour the page lit up to that colour grade. Each pod had a description and was matched to that unique users needs based on their &#8220;coffee preferences&#8221;. After the campaign launched, the coffee pods were a huge success and sold out within weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE CHALLENGE: EXPRESSI Coffee Pods approached MDB to launch their brand both online and offline in all Aldi stores throughout Australia. THE SOLUTION: MDB created an online experience that showcased each coffee pod in it&#8217;s own unique way. When the customer clicked on the coffee pod flavour the page lit up to that colour grade. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5472,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[17,23,20,21],"tags":[],"class_list":["post-7374","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-branding","category-ecommerce","category-hospitality","category-products-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/comments?post=7374"}],"version-history":[{"count":1,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7374\/revisions"}],"predecessor-version":[{"id":7497,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7374\/revisions\/7497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/media\/5472"}],"wp:attachment":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/media?parent=7374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/categories?post=7374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/tags?post=7374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}