{"id":7417,"date":"2020-12-07T11:39:42","date_gmt":"2020-12-07T11:39:42","guid":{"rendered":"https:\/\/milliondollarbranders.com\/?post_type=portfolio&#038;p=6602"},"modified":"2025-08-05T16:09:38","modified_gmt":"2025-08-05T16:09:38","slug":"chic-luxury-hotels","status":"publish","type":"portfolio","link":"https:\/\/milliondollarbranders.com\/portfolio\/chic-luxury-hotels\/","title":{"rendered":"CHIC LUXURY HOTELS"},"content":{"rendered":"<p><strong>THE BRIEF:<\/strong><br \/>\nLeo Chi, the founder of Luxury Chic Hotels approached us to design the brand, website and tagline for his new company \u201cLuxury Chic Hotels\u201d.<\/p>\n<p>Chic Luxury Hotels is a luxury travel agency specialising in high-end hotel experiences with exclusive complimentary benefits for its members.<\/p>\n<p>The main focus is to guarantee all the members and guests are treated as a VIP and not as a general online booking system reservation guest.<\/p>\n<p><strong>THE CHALLENGE: <\/strong><br \/>\nThere was no existing brand or website &#8211; we needed to start from scratch and create a brand and online presence that would capture the target demographic and entice them to sign up and become a member, quickly. Leo looked to us to bring his vision to life.<\/p>\n<p><strong>THE SOLUTION:<\/strong><br \/>\nAfter a brainstorming session with Leo, we defined the new business and it\u2019s goals. We went on to design a \u201chandwritten logo\u201d adding a personal but premium look and feel. We coupled this with the tagline <b>\u201cEXPERIENCES OF A LIFETIME\u201d<\/b>. We used gorgeous images of the holiday destinations and a lot of white spice to compliment the \u201cluxury feel\u201d of the brand.<\/p>\n<p><strong>THE TECHNICAL BIT:<\/strong><br \/>\nBeyond the brand creation, at MDB we realise that we only have 0.05 seconds to get the attention of customers and users. We built a smoothe one page custom wordpress website aimed at converting customers quickly by showcasing an \u201cexperience\u201d. We used bold beautiful images which showcased the luxury hotel partners for credibility and used a scannable amount of text in order for the mobile experience to be quick and easy for members to sign up and book a hotel experience quickly and efficiently.<\/p>\n<p><strong>WHAT THE CLIENT HAD TO SAY:<\/strong><br \/>\n\u201cMDB developed my brand and website for my company, Chic Luxury Hotels and I don&#8217;t think it could have been done better. They understand about the luxury market and how to look good and add value!\u201d<br \/>\n<b>&#8211; LEO CHI, FOUNDER &#8211; LUXURY CHIC HOTELS<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE BRIEF: Leo Chi, the founder of Luxury Chic Hotels approached us to design the brand, website and tagline for his new company \u201cLuxury Chic Hotels\u201d. Chic Luxury Hotels is a luxury travel agency specialising in high-end hotel experiences with exclusive complimentary benefits for its members. The main focus is to guarantee all the members [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6603,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[17,22],"tags":[],"class_list":["post-7417","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-branding","category-realestate"],"acf":[],"_links":{"self":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/comments?post=7417"}],"version-history":[{"count":3,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7417\/revisions"}],"predecessor-version":[{"id":8554,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/portfolio\/7417\/revisions\/8554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/media\/6603"}],"wp:attachment":[{"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/media?parent=7417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/categories?post=7417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milliondollarbranders.com\/wp-json\/wp\/v2\/tags?post=7417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}